pretti.cool
Founded in 2017 in Houston, TX. Small-batch, handmade homegoods for people who don't want to choose between useful and delightful. 80s/90s nostalgia meets Memphis design.
Who We Are
Pretti.Cool was founded in 2017 by a bunch of 90s kids who wanted an excuse to collaborate on making products that are both practical + fun. We make everything in small batches by hand in Houston, Texas.
Practical + Fun — not just art pieces, not just utility. Both at once. Every product we make should feel like it earned its spot in your home.
80s/90s nostalgia meets Memphis design meets modern minimalism. Terrazzo patterns, bold color palettes, food puns, and shapes with personality.
Houston, Texas. Small batches. By hand. This isn't a selling point — it's just how we work.
Millennials + older Gen Z, 25–45. Shops at Urban Outfitters, Areaware, MoMA Design Store, Poketo. Has taste, a sense of humor, and a few throw pillows.
Our Colors
Bold, playful, and rooted in 80s/90s energy. Bright Pink and Muted Lime are the primary brand accents — they live in the nav, CTAs, and key product colorways. The full palette comes alive across terrazzo patterns, packaging, and product finishes. All values sourced from the official 2025 brand standards.
Primary Accent
Secondary Accent
PMS Red 0331 C
PMS 214 C
PMS 7421 C
PMS Warm Red C
PMS 7486 C
PMS 338 C
PMS 3242 C
PMS 7709 C
PMS 567 C
PMS 113 C
PMS 156 C
PMS Cool Grey 1 C
PMS 7543 C
PMS Black C
Typefaces
Montserrat ExtraBold carries the brand's energy — big, confident, a little blocky. Instrument Sans keeps body copy clean and readable on screen. Pinyon Script adds warmth for moments that need a handmade feel — use it sparingly.
How We Sound
Casual, warm, not corporate. Short sentences. Humor is core — puns are welcome, cringe is not. We don't oversell. We're vibing with our customer, not pitching to them.
- Casual and warm — never stiff
- Funny without trying too hard
- Direct — we say what the thing does
- Celebratory of the mundane
- Aware the customer has taste
- Short-sentenced. We don't ramble.
- Houston-proud, quietly
- Corporate or formal
- Luxury / precious / aspirational
- Over-explaining anything
- Keyword-stuffing
- Generic ("perfect gift for the home lover!")
- Sentimental without reason
- Try-hard with slang
Copy in Practice
Names & Puns
Product names should be puns, food references, or cultural nods. The name should make someone smile — or groan. Either works. If it could be a generic product name, it's not the right name.
From the catalog
- Puns and food references are always welcome
- The name should stand alone — no product type needed to get it
- 80s/90s cultural references are fair game if they're recognizable to a 30-year-old
- Avoid generic descriptors: Modern, Elegant, Artisan, Premium, Luxe
- If the name could belong on a Restoration Hardware shelf, start over
- The name should make someone smile — even if they don't immediately get it
Logo & Lockups
Source files available from Kathrine. Use the appropriate version for your background — the logo should always be legible and never compete with a background pattern.
- Minimum size: 120px wide digital / 1 inch print
- Clear space: equal to the height of the lowercase "p" on all sides
- Never stretch, skew, recolor outside the brand palette, or add drop shadows
- Don't place on low-contrast or patterned backgrounds without testing legibility
- Logo source files: contact howdy@pretti.cool